What The Fuck Is “SEO”?

SEO, or Search Engine Optimization, is crucial for the health and wellbeing of any website, which obviously has a positive effect on personal health and wellbeing for most millennials.

I mean, we all know traffic increase has the same soothing effect as meditation, and can even cause a serotonin release that beats most snortable chemicals.

Achievement and sense of worth is addictive, I know.

Search Engine Optimization is essentially a strategy used to optimize your website to show up in search engines like Google, Yahoo, Bing, etc., and it’s what we usually refer to as “organic traffic”.


Why Is Organic Traffic Important?

Having high rankings in search engines, therefore creating organic traffic, is crucial for long term health of a website. It takes time to build, but it creates stability, credibility and trustworthiness in the eyes of Google, and essentially increases the value of your website through relevance.

Organic traffic is what we consider “quality traffic”, as opposed to referrals from other websites.


“Umm.. Can’t We Just Stick To Pinterest?”

Obviously there are alot of websites who are getting hundreds of thousands of views through platforms like Pinterest, and making an insane income in return.

But I hate to say it, these traffic sources are not going to be relevant for long, which is why you never put all of your eggs in one basket.

Diversifying your traffic sources, the same way you diversify your income through affiliates, ads and products, is what creates stability when one of them goes to shit.

I mean let’s face it, something always goes to shit eventually.

With Organic Traffic and Search Engine Optimization, you are essentially creating relevance for your website, so that readers who are not using any other social media will still find your website directly.

It’s great to use Pinterest and Instagram for traffic, but it’s important not to be dependent on them. Sooner or later they’re all going to update their entire algorithm again, and unless you have organic traffic, your website activity might fall apart completely.

So optimizing your articles and content for the search engines is just as important as creating “evergreen content” – it doesn’t expire, and it won’t disappear.


Isn’t SEO A Lot of Work?

If you search for SEO advice, chances are you’ll end up with 10K word articles on “101 things you need in your SEO strategy!” and it’s honestly so confusing and boring that it took me over a year to actually pay attention.

I can’t even count the amount of articles I skimmed through half-assedly while sipping red wine, only to bookmark it in a folder I haven’t opened since.

Really, you don’t need to jump into everything immediately.

Start slowly, make a few adjustments, and once these tweaks become a habit you can add more to it. Consistency really is key here, and you can always go back and optimize your content later on, just like you do when editing.

So to get started with Search Engine Optimization, here are 3 steps you can take today that will make a huge fucking difference to your organic traffic.
(provided you have good content, obviously)


3 SEO Strategies That Make A Difference

Optimize Page Titles and Headlines

Page titles create a first impression of your website, whether it’s for the readers or for the actual search engine. This is why they need to be optimized for both, so that humans will want to click, and computer softwares are able to identify the contents by scanning your title.

The whole “don’t judge a book by it’s cover” stuff is bullshit, because both are going to judge your relevance in this world through your page title. It’s just how life works.

Optimizing your page titles is a matter of keeping it short, simple and unique.

It’s very similar to your Tinder Bio, where the ones with the highest hit rate usually have smart one-liners and manage to describe themselves in three words.

    • The shorter your title, the more value on each word used, ensuring there’s no confusion about the contents. 
    • Use simple words. Instead of adding formal language to show off your vocabulary and level of professionalism, use simple words that people are going to be searching for.

      No one is going to google “Are avocados impeding my weight reduction process?”
      They’ll be googling “Will avocados make me fat”, or “losing weight with avocados”.
      Keep it simple and match the mindset and thought process of your readers. 

 

  • Be somewhat unique.
    I say “somewhat” because obviously you don’t want to be so unique that no one is searching for it, so there is a matter of finding the right balance.

    If you’re headline is “How to be healthy”, then chances are you are going to end up somewhere around page 2083 on the search results, because it’s such a saturated and vague topic that there’s just no room for you on the first page.
  • Add uniqueness to narrow down your competition by being even more specific.
    An example of this would be writing about “Being Vegan on the Keto Diet” as these are both trending topics, yet commonly mistaken as mutually exclusive.
  • We probably have thousands of Vegans googling to see if they can join the Keto diet without having to eat meat, yet very few articles giving them the answers they crave.
    That is optimizing your content for the search engines.

What About Headlines?

When it comes to headlines, it’s the same logic as page titles.

Use the H1, H2 and H3 formats to highlight the important parts that describe your content, usually on pieces like headlines.

Apply H1 format for the main headline, then H2 for subheadings, H3 for even sub-er subheading, and so on.

This will highlight the valuable parts of your content, and rank them in order of value in the eyes of computers and search engines, as well as any readers skimming through your post.

Optimize Images

Obviously adding images to your articles will make it more appealing to a reader, as well as dividing long form content into more digestible paragraphs with some nice illustrations here and there. But more than that, you need to optimize your images for search engines so that they are able to identify what the fuck it even is.

If you post a picture of a banana that you saved as “image29382”, it’s not going to show up when you google banana. Computers are smart, but not that smart.

So get out a good quality image, reduce the file size so it loads at a non-annoying pace, and save the file with words that describe the contents. For example “ripe-banana.jpg”.

You should also add “alt text” to your images, so that if they for God know what reason, choose not to load, there will be a short description of what it was supposed to show.

This will also make your website accessible friendly for people who are visually impaired and using voiceover applications. With the latest iPhones, this is become more and more common, and chances are you already have readers who would want your website to be more accessible.


Internal Links VS. Backlinks

Last but not least, let’s talk about linking.

Links are what gives Google and idea of what your website looks like structure wise, and they’ll decide the value and relevance of your pages based on your internal linking.

Basically, the pages you link to the most will be deemed important and more valuable than your other pages, which is likely why you’re linking to them so much. But this is why it’s crucial to actually add the links when you refer to other pages, because Google is not sitting there reading your blog, it’s just scanning it.

So instead of saying “be sure to check out my post on celery juice!”, make sure you actually link to said post.

When it comes to backlinks, we are referring to the websites that are linking back to yours. This, again, increases your value and relevance in the eyes of Google, and it’s going to make a huge difference in your SEO.

Of course, Google isn’t stupid, so it’s not going to be happy if you spam other websites with your links, and you’ll end up with what’s called a “nofollow” which is pretty much worthless.

You want healthy backlinks that are “dofollow”, which can come in the form of Guest posting on other blogs with a link to yours, having someone refer to you in their articles, or being discussed on other platforms.


Whoooh! I think that was pretty much it.
Ew, I’m exhausted now.

Obviously there’s so much more to Search Engine Optimization that just these three points, but I would definitely recommend to get started with these.

Implement these steps to all of your previous content, and take the time to really do it well.

Nurture these steps, master these steps, be consistent with these steps, and I swear you will see a difference in your traffic in a short amount of time.

Once you’ve mastered these, you can add the other 98 SEO strategies and continue your psychotic need to overachieve in life.

Enjoy!

Related articles:
6 Steps To A Profitable Blog
The 8 Affiliate Networks You Need To Join In 2019

Categories: Blogging Wealth

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SEO Guide For Millennials: Search Engine Optimization in 3 Steps

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